In　the　context　of　the　vigorous　development　of　the　cultural　industry　and　the　constant　renewal　of　the　demand,　the　dissemination　and　development　of　regional　culture　put　forward　higher　requirements　for　the　quantity　and　quality　of　applied　fonts　with　cultural　connotation　and　aesthetic　value.　The　aesthetic　characteristics　of　fonts　are　embodied　in　two　main　aspects:　the　overall　font　structure　and　the　characteristics　of　strokes.　The　paper　will　summarize　the　design　methods　for　reference　through　combing　the　current　situation　and　potential　application　of　typical　visual　representation　of　regional　culture　in　font　design,　and　case　analysis　and　theoretical　background　retrospection,　put　forward　the　new　thinking　of　font　design　to　enrich　the　extension　of　font　design.