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author:

Liao, X.-W. (Liao, X.-W..) [1] | Zheng, H.-D. (Zheng, H.-D..) [2] | Liu, S.-H. (Liu, S.-H..) [3] | Shen, H.-W. (Shen, H.-W..) [4] | Cheng, X.-Q. (Cheng, X.-Q..) [5] | Chen, G.-L. (Chen, G.-L..) [6]

Indexed by:

Scopus PKU CSCD

Abstract:

Modeling interpersonal influence on different sentiments is a key issue for opinion formation and viral marketing. Previous works directly define interpersonal influence on each pair of users. They fail to depict the unobserved relationships between user pairs and thus suffer from the overfitting problem of learning users' influences. Moreover, there are still not effective solutions to integrate users' sentiments to understand the interpersonal influence. Therefore, we propose a user's distributed representation model with sentimental factors. Firstly, two low-dimensional parameter matrices are applied to represent opinion propagators' influences and opinion recipients' susceptibility on different sentiments. And then, we describe cascade behaviors with the survival analysis model. Finally, the imbalance of positive and negative cases is solved by employing negative case sampling technique, according to the distribution of infected users' frequency. Experimental results conducted on Microblog database with different sentiments showed that, compared to the state-of-the-art models, our model improved 273% and 32.4% on MRR metrics on "Predicting Cascade Dynamics" and "Who will Be Retweeted" tasks respectively, and reduced 10.46% on MAPE metrics on "Cascade Size Predicting" task, which verified the validity of our model. Besides, analyzing the distribution of learned users' sentimental influences and susceptibilities resulted in some important discoveries. © 2017, Science Press. All right reserved.

Keyword:

Cascade; Influence; Online social networks; Opinion propagation; Susceptibility

Community:

  • [ 1 ] [Liao, X.-W.]College of Mathematics and Computer Science, Fuzhou University, Fuzhou, 350116, China
  • [ 2 ] [Liao, X.-W.]Fujian Provincial Key Laboratory of Network Computing and Intelligent Information Processing (Fuzhou University), Fuzhou, 350116, China
  • [ 3 ] [Zheng, H.-D.]College of Mathematics and Computer Science, Fuzhou University, Fuzhou, 350116, China
  • [ 4 ] [Zheng, H.-D.]Fujian Provincial Key Laboratory of Network Computing and Intelligent Information Processing (Fuzhou University), Fuzhou, 350116, China
  • [ 5 ] [Liu, S.-H.]Key Laboratory of Web Data Science and Technology, Chinese Academy of Sciences, Beijing, 100190, China
  • [ 6 ] [Shen, H.-W.]Key Laboratory of Web Data Science and Technology, Chinese Academy of Sciences, Beijing, 100190, China
  • [ 7 ] [Cheng, X.-Q.]Key Laboratory of Web Data Science and Technology, Chinese Academy of Sciences, Beijing, 100190, China
  • [ 8 ] [Chen, G.-L.]College of Mathematics and Computer Science, Fuzhou University, Fuzhou, 350116, China
  • [ 9 ] [Chen, G.-L.]Fujian Provincial Key Laboratory of Network Computing and Intelligent Information Processing (Fuzhou University), Fuzhou, 350116, China

Reprint 's Address:

  • [Liu, S.-H.]Key Laboratory of Web Data Science and Technology, Chinese Academy of SciencesChina

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Source :

Chinese Journal of Computers

ISSN: 0254-4164

Year: 2017

Issue: 4

Volume: 40

Page: 955-969

Cited Count:

WoS CC Cited Count:

SCOPUS Cited Count:

ESI Highly Cited Papers on the List: 0 Unfold All

WanFang Cited Count:

Chinese Cited Count:

30 Days PV: 1

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